Overview

Visual thinking is the use of the advantages of a person’s natural ability to see (not only with his eyes, but also mentally), which allows him to discover ideas that would otherwise go unnoticed; quickly and intuitively develop them, and then convey them in such a way that others quickly understand and accept them.

The success of visual thinking and communication does not depend on artistic talent or education. Your drawings can be very simple and sketchy, the main thing is that they convey information. We all speak visual language, and we have been developing this skill since childhood.

It is universal, it is understood by people around the world and with its help you can quickly perceive information and make decisions.

In this topic, we will consider 3 types of visual communication: sketched-outing, scribing and graphic facilitation - let's see how they are similar and what are their significant differences.

Sketching (visual notes) - these are notes in which information is captured in a figurative-text format.

Scribing is a visualization of the main meaning with the help of signs and images, in which elements are drawn right in the course of the story.

Graphic facilitation is a process of organizing group work aimed at achieving a team’s goals and objectives (forming a vision and values, setting goals, planning steps, etc.) in which interactive visual communication techniques are actively used.

Scribing and graphic facilitation always have an audience, a task and the main message. Therefore, visualizations will be more vivid and illustrative, with visual images and structures that are well understood by the audience, with fonts that are well read. But first of all, the basis of any visualization will be work with meaning and structuring of information, rather than an illustrative component.

Sketching, scribing and graphic facilitation are based on the same LOG (listen, organize, graph) method - the ability to hear, organize and portray.

In graphic facilitation, as in other types of visualization, it is important to use the principle of double coding - the use of visual and verbal communication in parallel.

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